SERVING FOR THE MATCH Warner Bros. Discovery has extended its rights to show the U.S. Open in 45 markets across Europe, including exclusive access in 42 territories, after reaching a new five-year agreement with the United States Tennis Association (USTA). Territories excluded from the deal are Austria, France, Germany, Italy,…
Eurosport

When the news broke on Monday that Warner Bros. Discovery (WBD) and the European Broadcasting Union (EBU) had jointly bid for Olympics media rights, it came as a surprise to much of the industry. Not least because in 2015, (a pre-merger) Discovery Communications caused an upset when they swooped in…