Cash and Maverick Baker, teen-brother digital influencers and musicians with big followings on the TikTok short-video social app, have signed with management company Shots Studios, whose talent roster also includes Lele Pons.
Born and raised in Henryetta, Okla., the Baker brothers run a joint TikTok account (with 7 million followers) where they post comedy, lip-sync and dance videos together. Each first established themselves on individual TikTok accounts: Cash (who turns 17 next month) has 14.6 million followers and Maverick (19 years old) has 12.1 million.
Cash & Maverick in 2018 released original song “The Way You Move,” and the duo just announced an 18-city U.S. live tour, set to run this summer from June 27-Aug. 1. The brothers also sell a line of merchandise, including plushies of themselves.
According to Shots Studios, with the addition of Cash and Maverick Baker, Shots channels on TikTok will have a combined following of over 55 million.
“With their humor, creativity, and drive, they’ve become two of the biggest creators on TikTok,” said John Shahidi, CEO of Shots Studios, who co-founded the company with his brother Sam Shahidi. “I enjoy having creative meetings with both the brothers. They are not only creative but also come from a great family so it makes working with them so much more fun and inspiring. They remind me of my brother Sam and myself.”
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Shots Studios will manage Cash and Maverick Baker to help them use their audience to grow on other platforms including YouTube (where they currently have 1 million subscribers for their joint channel), as well as develop a podcast and their music careers. The strategy is strategy similar to the one the company has taken with comedian and singer Lele Pons, who last year inked a deal with Spotify for a reality-show podcast.
In addition to Lele Pons, L.A.-based Shots Studios also manages other digital creators and influencers including Juanpa Zurita, Rudy Mancuso, Anwar Jibawi, Awkward Puppets, Delaney Glazer and Hannah Stocking.