Tv Advertising

Revenues at Bertelsmann’s Luxembourg-based RTL Group, a media giant which owns Fremantle, climbed 9% to a record €7.2 billion ($7.6 billion) for the financial year 2022. However, the company’s EBITA (earnings before interest, taxes and amortization) slid 6% to €1.08 billion, down from €1.15 billion in 2021. RTL attributes this to higher…

U.K. commercial broadcaster ITV’s annual results for 2022 were revealed Thursday and the picture is robust. Total group revenue was up 7% to £4.3 billion ($5.3 billion) and total external revenue was up 8% to £3.7 billion. ITV Studios total revenues grew 19% to £2 billion. The “Love Island” broadcaster said…

A rookie Super Bowl advertiser aims to do this year what even a veteran might find challenging: Get people talking about technology they may never have known affects them every day. Workday has a clever concept that it hopes will make people more aware of the software it licenses to…

A post-pandemic ad-spend boom has already begun to recede. Two of the world’s biggest media-buying firms projected a slowdown in the rate of ad-sales growth for both 2022 and 2023, citing factors that include a reduced pace of business in China as well as a pullback by several key advertising…