Omnicom Media Group

Disney Advertising and EDO, one of a growing handful of upstart companies hoping to offer new method of counting video viewers, have struck a pact that will have EDO examine audience engagement acorss Disney’s streaming assets, starting with Hulu. Disney has been exploring new avenues along with many of its…

Paramount Global is shaking up the way it communicates with Madison Avenue. Karen Phillips, Chris Simon and David Lawenda were given new duties under a team that is now being directed by John Halley, who was named president of the operation in September. The moves effectively merge ad-sales teams that…