Charles D. King’s Macro and General Motors have partnered to launch a multicultural marketing program designed to help develop the next generation of marketing executives. General Motors Marketing Academy Powered by Macro will be a five-month program for eight finalists who will receive instruction, mentoring and networking opportunities in the…
General Motors
Reservoir Media has acquired both the publishing and recorded rights of renowned saxophonist Sonny Rollins. “Reservoir is honored to sign this deal with the iconic Sonny Rollins and to be entrusted with his catalog that spans 70 years of brilliance and musical innovation,” said Rell Lafargue, Reservoir president and chief…
Super Bowl Sunday is as much about the ads as it is about the on-field action.
During the peak of COVID, as movie theaters were struggling to stay open and blockbusters were getting delayed again and again, Hollywood tightened its wallet for expensive Super Bowl spots. Why spend a casual $6 million — or more — to promote a film that may not see the light…
The whiplash-inducing rise and fall of American businessman Trevor Milton will be the subject of a new scripted project from Alex Gibney’s Jigsaw Productions, the Wall Street Journal and Story Force Entertainment. The project — currently exploring both feature and series adaptations — is based on WSJ’s popular “Bad Bets”…
Elon Musk’s takeover of Twitter has already prompted a slowdown of ad dollars to the much-scrutinized social-media venue. Interpublic Group, the advertising giant, has advised clients that work with its large Mediabrands ad-buying group to “pause” spending on Twitter for the next week, according to a person familiar with the…