General Motors

Madison Avenue Takes Deeper Swing at Fox’s Major League Events

Some of the nation’s big-spending advertisers are taking a new swing at one of its oldest sports. When Fox telecasts Major League Baseball’s 2022 All-Star Game from Los…

TV Shows Take a Back Seat as Upfronts Focus on New Ad Tech

TV used to be about shows. Now, based on many of the industry’s glitzy upfront presentations that took place this week, it’s all about algorithms. At show after…

Warren Buffett’s Berkshire Hathaway Acquires Small Stake in Paramount Global

Warren Buffett’s Berkshire Hathaway invested about $2.6 billion in Paramount Global during the first quarter of 2022, according to a Securites and Exchange Commission filing that disclosed the…