Nickelodeon went off air earlier this week to play an eight-minute, 46-second video in protest of George Floyd’s police-involved death.
The kids’ channel announced it was going off the air Monday “in support of justice, equality and human rights.” The entirety of the video is accompanied by the sound of a person breathing and includes a message to join the Color of Change organization “to call on public officials across the country to take real action.”
The video was posted on YouTube by MTV, which, like Nickelodeon, is part of Viacom.
Floyd, who was black, died after having his neck pinned by a white Minneapolis police officer for eight minutes and 46 seconds. His death has rocked the country, which has erupted with mass protests against police brutality.
Nickelodeon also joined in on “Blackout Tuesday.”
“Nickelodeon social media will be on pause as we reflect on recent events,” the network tweeted. “Our focus will be on building community, taking action, and sparking real change in the fight against racial injustice.”