Bruce Willis sells rights for AI ‘digital twin’ after aphasia diagnosis, retirement


Bruce Willis may still appear on the big screen even after his retirement.

The 67-year-old actor sold his image rights to Deepcake, an artificial-intelligence-powered content optimization platform, after he was diagnosed with aphasia — a brain disorder that affects his ability to communicate — last year, according to the Daily Mail.

Engineers at the Delaware-based company created a “digital twin” of Willis, putting images of his face onto its AI platform, where the engineers are able to create film projects in a matter of days.

The Post has reached out to Willis’ reps for comment.

The “Die Hard” actor’s deepfake already made its debut in August 2021 when his face was “grafted” onto Konstantin Solovyov for a commercial for MegaFon, a Russian telecommunications company.

Russian firm Deepcake uses an artificial neural network to impose Bruce Willis' image onto the face of a Russian actor of similar age and appearance.
The company Deepcake used an artificial neural network to impose Willis’ image onto the face of a Russian actor.
REUTERS
Bruce Willis deepfake - deepcake.io
Willis reportedly sold his image rights to Deepcake.
Instagram/Deepcake
Bruce Willis deepfake - deepcake.io
Willis’ deepfake debuted in August 2021.
Instagram/Deepcake

“With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent,” Willis said in a testimony on Deepcake’s website after the advertising project. “It’s a brand new and interesting experience for me, and I am grateful to our team.”

The technology used content from “Die Hard” and “Fifth Element,” so the actor’s face will be similar to images from those films.

“I liked the precision of my character. It’s a great opportunity for me to go back in time,” Willis said.

Willis can now re-create projects in just three to five days. His estate has the final say on what’s created with his face.

The “Die Hard” actor’s deepfake has already made its debut in August 2021
The technology used content from “Die Hard” and “Fifth Element,” so Willis’ face will be similar to images from those films.
REUTERS

The “Pulp Fiction” actor’s ex-wife Demi Moore announced in March that he would be “stepping away” from acting after struggling with his diagnosis.

“To Bruce’s amazing supporters, as a family we wanted to share that our beloved Bruce has been experiencing some health issues and has recently been diagnosed with aphasia, which is impacting his cognitive abilities,” Moore, 59, shared on Instagram. “As a result of this and with much consideration Bruce is stepping away from the career that has meant so much to him.”

Bruce Willis
Willis announced his retirement after his aphasia diagnosis last year.
SPOT / BACKGRID

Before his retirement, Willis shot three more action thrillers: “Detective Knight: Rogue,” “Die Like Lovers” and “Paradise City.”

“Detective Knight: Rogue” is set to hit theaters on Oct. 21.