HBO Max continued to grow in the first quarter of 2021, powered in part to big-budget films like “Godzilla vs. Kong” and “Zack Snyder’s Justice League” that streamed onto the service during the quarter.
The lift may have been less than AT&T hoped: HBO Max and HBO subscribers in the U.S. added 2.7 million total subscribers sequentially. As of the end of March, HBO Max/HBO combined had 44.2 million customers, up from 41.5 million at the end of 2020.
“HBO Max continued to deliver strong subscriber and revenue growth in advance of our international and AVOD launches planned for June,” AT&T CEO John Stankey said in announcing the results.
Overall, AT&T topped Wall Street expectations, reporting $43.9 billion in revenue and adjusted earnings per share of 86 cents — with the telco touting the strongest first quarter for wireless postpaid phone net adds in more than a decade. Analysts had expected AT&T to post Q1 revenue of $42.7 billion and adjusted earnings of 78 cents per share.
WarnerMedia revenue for the first quarter of 2021 was $8.5 billion, up 9.8% versus the year-ago quarter, driven by higher subscription, advertising and content revenues, reflecting “the partial recovery from prior-year impacts of COVID-19.” DTC subscription revenue for Q1 was $1.8 billion versus $1.3 billion in the year-ago quarter.
AT&T noted that domestic HBO Max and HBO revenue per subscriber for the period was $11.72 per month — and that by comparison, Disney Plus reported ARPU of $4.03 per month as of February 2021. AT&T said direct-to-consumer subscription revenues increased 35.3% year over year in Q1.
Encouraged by HBO Max’s early results, WarnerMedia has dramatically raised its growth targets for the direct-to-consumer streamer. At AT&T’s analyst day last month, the company said it now expects 120 million-150 million HBO Max and HBO subscribers by the end of 2025, up from the 75 million-90 million it previously projected. With the upward revision, AT&T expects HBO’s revenue to more than double over the next five years. In 2020, WarnerMedia’s HBO segment had $6.8 billion in operating revenue.
This year, WarnerMedia expects to launch HBO Max in 60 markets outside the U.S. in 2021, including in 39 territories in Latin America and the Caribbean in late June and 21 territories in Europe in the second half of 2021.
Also this June, WarnerMedia plans to bow a cheaper, ad-supported version of HBO Max, which will exclude the day-and-date Warner Bros. movie releases but otherwise provide the same content as the regular full-freight package. It hasn’t announced pricing for that tier, which will not include advertising in HBO original series.
In 2022, WarnerMedia expects to resume releasing tentpole Warner Bros. movies with an exclusive first-run window in theaters, on the assumption that cinema chains will be fully back open for business.