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Brian Steinberg

Posted by Brian Steinberg | January 8, 2018

Lights, camera, Super Bowl: Viacom’s Paramount and Comcast’s Universal will run advertising in NBC’s coming broadcast of Super Bowl LII, according to spokespersons for the studios, suggesting that movie trailers...

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Posted by Brian Steinberg | June 16, 2017

Scott Pelley could have spent his last stint behind the anchor desk on “The CBS Evening News” looking back. Instead, he chose to set his gaze forward. Pelley, who succeeded...

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Posted by Brian Steinberg | March 14, 2017

Heinz just tapped a pitch from a fictional ad agency to help devise a very real ad campaign. The condiment-maker, part of the Kraft Heinz company, recently launched a small...

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Posted by Brian Steinberg | January 29, 2017

Viewers of “Meet the Press” exepect to see the show’s moderator, Chuck Todd, holding forth from Washington, D.C.  and talking about politics and policy. Were they surprised to see him...

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