More than a year after launching a new alliance aimed at boosting Madison Avenue’s ability to carve out audience niches in a manner similar to what is available online, the backers of the system have landed another teammate. NBCUniversal will join “Open A.P.,” a platform offered by a consortium of media companies: Time Warner’s Turner; Viacom; […]
Source: Variety
Laura Ingraham is taking avacation next week. Now the question is whether a controversy swirling around the host will go on hiatus as well. The popular Fox News Channel host – her “Ingraham Angle” was the fourth most-watched cable-news program in February – told viewers Friday night she would not appear on air next week […]
Source: Variety Feed
Madison Avenue is taking one more step in its ongoing quest to change how advertising is measured. As TV’s annual “upfront” ad-sales season looms, Interpublic Group and Nielsen have struck a wide deal that will give new ballast to the advertising company’s clients as they try to make sure the right sets of consumers see […]
Source: Variety Feed
Fox News Channel is planning to launch a new subscription-based streaming service called Fox Nation that would offer commentary-and-opinion programming to “superfans” of the network even when popular primetime hosts like Sean Hannity and Tucker Carlson are not on the air. Fox News is expected to announce the new stand-along service on Tuesday, according to […]
Source: Variety Feed
Lights, camera, Super Bowl: Viacom’s Paramount and Comcast’s Universal will run advertising in NBC’s coming broadcast of Super Bowl LII, according to spokespersons for the studios, suggesting that movie trailers will – yet again – likely represent a healthy portion of the glitzy commercials supporting the game. Movies are typically one of the biggest categories […]
Source: Variety Feed