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All posts by Brian Steinberg

04/192018

NBCU Will Join ‘Open A.P.’ Audience-Targeting Venture Run by Turner, Fox, Viacom

Advertising, Krishan Bhatia, NBCUniversal, News, Tv Advertising attendance

More than a year after launching a new alliance aimed at boosting Madison Avenue’s ability to carve out audience niches in a manner similar to what is available online, the backers of the system have landed another teammate. NBCUniversal will join “Open A.P.,”  a platform offered by a consortium of media companies: Time Warner’s Turner; Viacom; […]

Source: Variety

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03/302018

Laura Ingraham Says She’ll Take Planned Vacation Amidst Controversy

21st Century Fox, David Hogg, Fox News Channel, Laura Ingraham, News, Parkland shooting, Tv Advertising Industry

Laura Ingraham is taking avacation next week. Now the question is whether a controversy swirling around the host will go on hiatus as well. The popular Fox News Channel host  – her “Ingraham Angle” was the fourth most-watched cable-news program in February – told viewers Friday night she would not appear on air next week […]


Source: Variety Feed

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02/262018

IPG Mediabrands, Nielsen Strike Data Pact for Broader Audience Measurement

Interpublic Group, IPG Mediabrands, Media Measurement, News, Nielsen, Television Audience Measurement, Tv Advertising Industry

Madison Avenue is taking one more step in its ongoing quest to change how advertising is measured. As TV’s annual “upfront” ad-sales season looms, Interpublic Group and Nielsen have struck a wide deal that will give new ballast to the advertising company’s clients as they try to make sure the right sets of consumers see […]


Source: Variety Feed

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02/192018

Fox News Plans to Launch Fox Nation Streaming Service (Report)

21st Century Fox, Fox News Channel, News Industry

Fox News Channel is planning to launch a new subscription-based streaming service called Fox Nation that would offer commentary-and-opinion programming to “superfans” of the network even when popular primetime hosts like Sean Hannity and Tucker Carlson are not on the air. Fox News is expected to announce the new stand-along service on Tuesday, according to […]


Source: Variety Feed

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01/082018

Paramount, Universal Gear Up for Super Bowl Commercials

News, Paramount, super bowl 2018, Super Bowl Commercials, Tv Advertising, Universal Studios Industry

Lights, camera, Super Bowl: Viacom’s Paramount and Comcast’s Universal will run advertising in NBC’s coming broadcast of Super Bowl LII, according to spokespersons for the studios, suggesting that movie trailers will – yet again – likely represent a healthy portion of the glitzy commercials supporting the game. Movies are typically one of the biggest categories […]


Source: Variety Feed

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